JACKSON COUNTY, Wis. – A harrowing single-vehicle rollover crash on Highway 12 Sunday evening has left three individuals, including two children, with significant injuries. Two of the victims have been airlifted to a local hospital with life-threatening injuries.

The incident occurred at approximately 6:35 p.m. on June 1, 2025. According to a preliminary report from the Wisconsin State Patrol, a 2010 Kia Soul was traveling westbound on Highway 12 when the driver, identified as 33-year-old Brianna Jo Hendricks, failed to negotiate a curve and veered onto the right shoulder of the roadway.

Investigators say Hendricks lost control of the vehicle, causing it to roll over multiple times. Both Hendricks and one of the two children in the vehicle were not wearing seatbelts and were ejected during the violent crash.

Emergency crews arriving at the scene found a chaotic situation. Due to the severity of their injuries, both Hendricks and the ejected child were transported by helicopter for urgent medical care. Authorities have described their injuries as “severe to life-threatening.”

The second child, who was also in the vehicle at the time of the crash, was transported to a nearby hospital by ambulance. The extent of this child’s injuries has not been released at this time.

The Wisconsin State Patrol is leading the investigation into the cause of the crash. Further details will be released as they become available.

This tragic event serves as a stark reminder of the importance of seatbelt use for all occupants of a vehicle. The investigation is ongoing.